The complete brand-building experience for heart-led entrepreneurs ready to roll up their sleeves and go all-in on starting the soul-aligned business of their dreams.
Roots is the business and brand training experience I wish I’d had when I first set off on my entrepreneurial journey.
Created uniquely for purpose-driven entrepreneurs who are dreaming of starting a business, Roots is a step-by-step training program built to give you the tools, teachings, and techniques you need to start your dream business with confidence.
I spent years trapped by beliefs rooted in fear, confusion, overwhelm, and chronic burnout, so Roots isn’t just about building tangible brand strategies, but helping you cultivate the right mindset needed to create a business rooted in peace, not pressure.
I’ve worked one-on-one with countless entrepreneurs from all around the world to help them take action on their dreams and build a brand they're excited to show up for–I can’t wait to help you do the same.
Imagine the freedom and fulfillment that comes with…
Feeling clear on who you are and what you’re here to do through your business
Building a powerful brand foundation that makes your success inevitable
Creating exciting brand strategies that light you up from the inside out
Aligning your business to your purpose and the gifts you’re here to share
Having the motivation and confidence to fearlessly go after your business dream
Defining what success looks like to you and getting paid to do what you love
You know you’re being called to create a business, but don’t know where to start.
You’re ready to move out of indecision, inaction, and overwhelm so you can actually move forward on your business dream.
You want to create a business that is aligned to your unique purpose, is full of passion, and feels deeply fulfilling.
You’re tired of plotting behind the scenes and itching to find the confidence to put yourself, your story, and your offers out there.
You want to connect to your inner voice, intuition, and unique strengths to build a business where you fearlessly grow your own way.
You’re ready to commit to showing up for yourself, your dream, and going after what truly matters to you.
A FEW PRE-LAUNCH & PROGRAM PERKS
The Only Live Version
Roots is being built out in real-time, which means the founding cohort will get to experience the ONLY fully-live version of the program with personalized support from me along the way.
Small, Intimate Group Setting
For this live version of Roots, there will only have 10-15 spaces available. My students will get access to a private platform where we’ll be able to chat, collaborate, and go through the course together.
Virtual Classes
For the founding cohort only, I will be personally walking you through each module. Modules will be released every other week, launched with a live virtual class where I’ll go a little deeper into each module’s topic and open up the floor for Q&A sessions.
Founding Student Rate
This is going to be the lightest version of the program, and I’m already PACKING it with everything I’ve learned from a decade of working in branding. It will only get better from here, so get in while you have the option to get it at the cheapest it’ll ever be.
No More DIY Overwhelm
No more researching, overthinking, or trying to figure it all out on your own. Inside of Roots, you’ll get the exact strategies, frameworks, and practices I use with my 1:1 clients to create a soul-aligned brand that you can't wait to show up for.
Unlock Your Highest Potential
This program is truly about holding space for your own dreams, diving deep into your unique purpose, and feeling thoroughly supported on your journey as you uncover the clarity, confidence, and mindset shifts needed to get out of your own way.
CHRISTINA’S STORY
Why am I creating Roots?
If you were to rewind to 2018, you'd find me at my new Art Director job, sitting in a gray cubicle with an old bubblegum stain smeared across its surface. You'd see my eyes, downcast and stained red from crying, and you'd recognize the look on my face: regret.
I'd always had this calling to do something great with my life. I had a big, passionate heart and so many talents to share with the world...and yet I kept telling myself, "I can't do that," and "that might work for someone else, but not me," and, "I'll do it one day when I have the time and money."
For most of my adult life, I hid my gifts from the world and ran away from that calling, and it was when I was sitting in that cubicle, staring at that stain on the wall, that I decided enough was enough.
It was time to go all-in on believing in myself. All-in on giving my dream a chance. All-in on making it a reality. No more settling for a life I didn't want.
Fast forward to now, 5 years later, I've helped countless people do what I did: take action on their dreams and build a brand they're excited to show up for.
That's what's at the heart of this program. You have a dream, a beautiful vision for your life that you've put off for too long. You have gifts and a calling that you know you need to take action on, but don't know where to start.
By sharing my expertise, helping you create soul-aligned brand strategies, and giving you supportive mindset tools and teachings, this program is going to help you grow the strong roots needed to create a joyful and fulfilling business.
Building a business can feel like monumental task, but imagine this: in a matter of weeks, with real-time guidance and support, you could have a clear business vision rooted in your unique purpose, a fully realized brand foundation, and the confidence to finally go all-in on the business dream you believe in.
WORKING WITH CHRISTINA
Although this course is new, I’ve been working in branding for the last 10 years and am excited to create an all-new opportunity to share my expertise and help even more entrepreneurs discover who they are, what they’re here to do, and how to make it all a reality. Here’s a glimpse at some of my latest client experiences:
“She takes the time to truly understand you, your business, and your vision.”
— Carrie, Full Spectrum Aesthetics
“Her level of attention to detail, refinement, and care is unmatched.”
— Christian, Dr. Cuddles™
“She was able to take the best of what we imagined and made it so much better.”
— Audrey, MAUDE
“Christina has an incredible ability to distill key insights from discovery sessions and translate them into a stunning brand voice.”
— Melita, Nova Asha
ABOUT THE PROGRAM
The success framework of every business is its brand: your what, why, who, how, and where.
Over the course of my branding career, I've learned–through industry research, a massive portfolio of 1:1 branding projects, and firsthand experience with my own business–how to build a brand that's creatively sustainable. By this I mean, something you can plant, nurture, and grow over time with clarity and fulfillment, not confusion and fear.
Anyone can build a transactional business. You create a product, you sell it. You offer a service, you sell it. As someone who did this for several years, I can confidently say that a hustle-focused, profits-driven business only ever leads to one destination: chronic burnout, stress, and no time or motivation to work on your own brand.
But a business with purpose has roots.
Your unique purpose, your strengths, your passion, your vision–you have everything you need to grow not only a prosperous business, but a business that transforms your life and the world around you.
Roots is the program to help you discover your unique calling in order to create a business that's aligned to your soul.
By doing the deep inner work and creating exciting strategies that light you up from the inside out, you're going to walk away with not only a masterful brand, but the motivation, clarity, and confidence to actually bring it to life.
PROGRAM OUTLINE
During this pre-launch version of the course, I’ll be dropping a new module every 2 weeks following this 6-step curriculum. There will be accompanying workbooks with prompts, frameworks, and resources to help you walk away with tangible brand strategies for your business. Students in this live version of the course will have space inside of our virtual classes for any questions regarding their workbooks.
VIP STUDENT UPGRADE PACKAGE
60-min Mentorship Session
During the program, VIP students will get to book a 1:1 mentorship session with me where you’ll get personalized support, feedback, the option to workshop, and accountability on your progress.
Additional Office Hours
As a VIP student, you can join me every week during my office hours for additional Q&A’s, feedback, or direct help in completing your workbooks and building your brand.
Self-Investment Options
CORE
PROGRAM
OR $316 A MONTH
$1,799
Founding Student Rate
Includes the Roots branding experience, a live 12-week program that will walk you through the complete process of building your own brand with professional support.
+$777
VIP Student Upgrade
The full Roots branding experience, plus the additional support of a 1:1 mentorship session and the option to join me during office hours.
The only impossible journey is the one you never begin. Join the Roots waitlist and get ready to go all-in on your business dream.
Roots FAQs
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– Your business vision, goals, and aspirations
– Mission and vision statements
– Your unique differentiators
– Persona and tone-of-voice
– Dream client
– Market analysis using my unique framework
– Brand Values
– Messaging and content
– Visual identity design principles
– Creative direction
– Logo do’s and don’t’s
– & much, much more.
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– Video and audio presentations that walk you through the branding process step-by-step
– Workbooks and action steps to guide you through each phase of the program
– Lifetime access to the program with updates
– Private group for collaborating, brainstorming, and support
– This round only: live bi-weekly classes where we’ll go through each module as its created
– Digital workspace to track your progress throughout the program and beyond
– Written guidelines for your brand story, persona, strategy
– Editable Brand Guidelines (Canva)
– Digital or physical vision board for your business
– Digital moodboard and creative direction for your brand’s visual identity